In-depth Research

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Focus Group Discussion

Insightful for brands wanting to find out about how their potential customers respond to their ideas /product/ marketing activities through small sample size, but in a deep, interactive manner.

Quantitative Questionnaires

Best for brands wanting to find out how their potential customers respond to their ideas / product / marketing activities, spread through a large sample size for confirmation.

One-on-one Interviews

Often used to gain in-depth knowledge & insights of people in a more private, focused way. Usually utilized when the respondents are of high-status or is very influential in decision-making.